British American Tobacco (www.bat.com) is one of the world’s most international businesses with a portfolio of globally recognized brands, a culture of open-mindedness and a bright and dynamic future. Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
We are looking for candidates for the position of
CAMPAIGN EXECUTIVE
MARKETING DEPLOYMENT EXECUTIVE
located in Skopje, Macedonia
BAT Macedonia is one of the 9 entities within the Central Europe Cluster (CEC), all bonded by a unique strategy and a strong team mindset that nurtures diversity as one of the key strengths of our winning organization.
CAMPAIGN EXECUTIVE
Role holder’s principal account abilities:
• Recommend campaign plans - consisting of effective marketing activities - for multiple markets.
• Develop effective activation techniques for communication at the point of sale, based on insights of shopper activities and opportunities/constraints in different shopper channels.
• Develop effective communication for the retailers with strong focus on education and brand building.
• Plan the split on the market (communication in point of sales) by different segments aligned to the portfolio priorities.
• Drive development of innovative and impactful touchpoints for all the campaigns in cooperation with a Creative Agency.
• Cooperate with end market Deployment Teams to realize excellent execution of campaign plans and most efficient use of materials
• Design, execute and evaluate entertainment programs in cooperation with the End Market Deployment Teams.
• Adapt cluster level shopper marketing developments to end market needs
• Evaluate executed activities and provide recommendations to enhance effectiveness of future campaigns
• Utilize market information and best practices to maximize campaign effectiveness
Requirements:
• University Degree - preferably with Economy university
• Preferably 1-2-year experience in Marketing and/or similar roles within an FMCG organization or marketing agencies
• Understanding of market dynamics
• Advanced analytical capabilities utilizing consumer/shopper/customer data
• Ability to manage multiple activities and work independently and in team
• Proven track record of on time in full delivery
• Networking skills and relationship building skills
• Excellent written and oral communication skills
• Willingness to learn & proactivity & resilience
• Presentation skills
• Fluency in English (written and spoken)
• High level PC skills (LN, Word, Excel, PP, etc.)
To apply, please visit jobs@BAT website or in the following link:
https://krb-xjobs.brassring.com/TGWebHost/jobdetails.aspx?partnerid=30015&siteid=5134&AReq=15722BR
until 30th April 2017
Looking forward to receiving your application!
Your BAT Team
MARKETING DEPLOYMENT EXECUTIVE
Role holder’s principal account abilities:
• Support the execution of brand plans and activities to ensure that marketing deployment objectives are achieved.
• Recognizes local marketing deployment opportunities and proposes local initiatives in order to ensure efficiency and effectiveness of local brand and trade deployment.
• Supports the execution of local marketing activities, while securing the relevant approvals and managing the financial budget, to ensure it does not exceed budget.
• Monitors implementation and results of Brand plans and activities through sales, distribution, implementation and other relevant reports as well as from individual on-field checks
• Monitors external agencies to ensure day-to-day activities related to Brand activities are performed with required quality and agreed cost & timescales as defined in operational Brand plan
• Manages communications between local Marketing Deployment team and Supply Chain to ensure the cycle plan is effectively executed and Brand activities are effectively implemented in the field.
• Supports Marketing Deployment manager in communication and implementation of all related tasks of the function
• Provide support and actively communicates to Trade, HoReCa, Finance, Legal on brand related topics
• Provides ongoing coaching and feedback and shares the relevant expertise with Marketing and Sales team
Requirements:
• University Degree - preferably with Economy university
• Previous experience in Marketing, Brand marketing, sales, FMCG
• Proven planning, organizational and analytical skills
• Good presentation skills
• Effective leader / driver of new initiatives; a motivator of change
• Effective and efficient stakeholder management
• High ethical values, good references
• Commitment to teamwork
• Fluency in English (written and spoken)
• High level PC skills (LN, Word, Excel, PP, etc.)
To apply, please visit jobs@BAT website or in the following link:
https://krb-xjobs.brassring.com/TGWebHost/jobdetails.aspx?partnerid=30015&siteid=5134&AReq=15793BR
until 30th April 2017
Looking forward to receiving your application!
Your BAT Team